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"A brand is built on character and authenticity, Steven, better known as DJ SO4KIS epitomizes both. After meeting Steven and seeing him hosting and DJing various events, the first thing I've noticed is he is looking to push the envelope, break the mold, and transcend "being just another Hop DJ." I also respect the fact that he creates his own lane and is committed to learning about himself and his industry to continuously revamp and build his brand."
Successful brands always challenge the status quo, they don't copy, they innovate, and their heads-down and focused on their growth. This is the exact mentality that I've seen Josh take with all of the brands that he is building, from 808's to his nonprofit, The Protege Project, and the freelance work he does outside of his 9-5. If you follow his Instagram you'll see him continuously leveling up his content and creatively highlighting his businesses in new ways, and if you know him outside of social media you'll realize the attention to detail and immense time and effort he pours into his businesses.
Successful brands are built on the right combination of confidence and humility, Brandon has that so I know there are great things in store for his brand "Moore in Dallas." One of the first things Brandon ever told me was, "Hey I heard you were 'that Brandon' in Dallas, I just wanted to let you know I'm coming for ya." It's attitudes like that that motivates everyone to work harder (especially me) at building their brands. Brandon is quick to ask for advice, eager to network, and a feign for learning more.
If we are talking about an exceptional brand builder, KG remains at the top of the list. I've witnessed first hand the time, hours, and energy KG puts into building his brand and what's even more impressive is the energy he puts into building those around him. KG utilizes his experiences, love for his family, and passions as the fuel for his COSIGN Magazine's and COSIGN Media Group's growth. Biggest takeaway: "Be Great and #COSIGN Yourself."
I don't really have to tell you about Sydney's brand because she makes it known and that in itself is iimppressive and feeds into her brand's grow when it comes to growing a brand. Sydney and her team have developed a niche of empowering young women through their brand's brunch series; and they do it through community, education, and libations always help. Her personal personality coexists with her brand effortlessly, giving her brand a personality that connects with her audience.
"This man is all about THE CULTURE! He operates a Sunday Brunch every month to highlight local Black Businesses and raise awareness throughout his community. In this effort of supporting these business, he also purchases their clothing to support them. His daily staple piece of clothing, of any outfit, is a dope graphic tee. I consider Pierre to be the Clark Kent of fashion because even as he wears his suits, or even his jeans and blazers, he ALWAYS wears a graphic tee to support the culture."
-B. Millage, The Millage
"Jamila definitely marches to the beat of her own drum, better yet 808s. What I admire most is her balance of her personal brand, Jay Sage, professional brand, 808 entertainment, and collaborations. Through deep subject matter expertise in the music industry, and commitment to highlighting Dallas events and tastemakers, and the fact that she is unapologetically true to herself. Oftentimes she is behind the scenes making magic happen - which is a great way for your work to speak for itself."
"Roby is an excellent example of a consistent personal brand. Through the content he puts out on social media to his involvements outside of his role at Nike. With a clear eye for marketing, pulse of the culture, and love of sports; he is a great example of how you can leverage your passions and occupation to develop a strong personal brand."