Embracing Greatness with Sydney Chandler


Sydney Chandler

I don't really have to tell you about Sydney's brand because she makes it known and that in itself is impressive and feeds into her brand's growth when it comes to growing a brand. Sydney and her team have developed a niche of empowering young women through their brand's brunch series; and they do it through community, education, and libations always help. Her personal personality coexists with her brand effortlessly, giving her brand a personality that connects with her audience.
-Brandon Miller, The Be Great Brand

The Baddie Godmother, Sydney, is the definition of SASSY and CLASSY! Whether it's turning heads because of her statement shoes or dress, or, because of her elegant stature and demeanor, she will definitely collect your attention. Sydney typically chooses to wear clothing items that women wouldn’t typically wear: bright colored dresses, a whole lot of sparkle, sequins, and bling (Selena taught her), or even a branded track suit with heels! We appreciate her sense of style because, like everything else she does, she complete it with confidence. Ms. Sydney is the definition of “When you feel GREAT, you look GREAT”
-Brian Millage, The Millage



What is the greatest piece of advice you’ve ever received?

Don’t be upset if someone takes your idea. God will bless you with many more! If God blessed you with the gift of creativity, you think he would grant you with ONE great idea for the rest of your life? Umm..NO!

Describe the style in which you do business, what’s the biggest thing you’ve learned about the way that you work?

I work well with people I genuinely like, trust, and vibe with. If someone has all the talent in the world, but I don’t like them, doing business with them won’t work for me. Vibes, trust, and genuiene "like" go hand-in-hand with me.

What does embracing your greatness mean to you?

It means being confident. It means bragging on yourself a little. It means patting yourself on the back! Honestly, I’m still working on this part of myself! There’s a very fine line between cocky and confident—I’m just trying to find my balance.

What makes your brand greater than the competition, what sets you apart?


"My transparency and experience makes me greater than the competition."

My transparency and experience make me greater. First, to say, "I’m greater than the competition," made me feel a little uncomfortable.

Nonetheless, I am very transparent with the Baddies that attend my brunches and mixers. I’m honest about where I come from, who I want to be, and what I’m not the best at, too. It’s important for me to be myself so I can have fun at my own event!

I also create experiences. From venue to décor, to event description, to graphics, to the outline of my brunches—I create an experience. My goal is to plan events that make attendees feel they are in a different city or space. Make them feel they were invited by a celebrity or something; make them WANT to take a thousand photos to document the experience! I’m not consumed with guest count – it’s truly the quality that concerns me.

From three-piece suits to jeans or high-heels to street kicks, how do you describe your personal style?

It’s however I feel at the time. It also has a LOT to do with if I have a pedicure or not! If I do, open toe heels or flat-formed sandals with a flirty skirt/dress it is! If not, classic ADIDAS, REEBOKS with distressed denim jeans and a BADDIE Tee shirt or live ass bodysuit are what I grab! (I love the stuff that snaps at the bottom lol)

Fill in the blank, in order to walk a mile in my shoes you have to be ______? Why?


What makes your personal culture so unique? What do you want your impact on the culture at large to be?

My personal culture is very diverse. It starts with the shows I watch and the music I listen to. Yes, I’m an Oak Cliff – native and can recite every word to Big TUCK or Southside The Realist. At the same time, I grew up listening to Kenny Loggins “Celebrate Me Home”, Selena, Otis Redding, and JaRule. I attended frequent tea parties in Highland Park as a kid. I know a lot of things most wouldn’t assume I know and THAT is what makes me unique.

I want my impact on the culture to encourage diverse interests because you have to be able to hold small convos with different types of people to be successful! It requires you to know a little bit about a lot!

In terms of your personal entrepreneurial endeavors, what is the SOUL behind your brand and your main motivator?

The SOUL behind The Baddie Brunch Series, Inc. is connecting, which also serves as my main motivator. I’ve heard so many stories of my #Baddies running into another #Baddie at Kona Grill or at a random party and their common denominator is having attended Baddie Brunch. I’ve witnessed #Baddies grabbing drinks together because they vibed well at a Baddie Brunch or Baddie Hour. THAT is what makes my heart smile. I just want to create a space where women can Celebrate, Collaborate, Slay & Socialize—over bottomless brunch and cocktails. I’m starting to include the fellas in that connecting goal, too, so stay tuned!

The goal of the EMBRACE YOUR GREAT campaign is to shine light on the greatness that is our peers, describe the uniqueness of each invdividuals personal or professional brands, how they leverage their own sense of style, and to inspire each and every reader to EMBRACE THEIR GREATNESS in their own STYLE.

Catch up with Sydney below!

@stefonique / @baddie_brunch



EYG CampaignBrandon Miller