What are the services and/or products your company provides?
Insert or describe as much product/service information as possible here. Be sure to include why your products and services are different than your competition and what is unique and exclusive about your product. At the end of the day why would people choose your products/services rather than your competition?
What is the vision for your new branding or logo?
Please include the key message / proposition here that you want your new logo and brand to communicate.
Target audience description
How is your new logo to be used, select all that apply:
Describe any existing branding your new logo and branding should work well with
Does it need to complement the organization’s existing branding (logos, font, colors, style, etc.) or is it to be purposely different. Would you prefer the branding/logo to be modern, simple, artistic, etc? Describe how you want the overall look and feel of the branding/logo to be.
Current Marketing Material
Please list the current marketing material and campaigns that you are actively using or pursuing that we will need to accommodate in the design. Provide URL links to any samples in the space below, or email any example marketing materials to firstname.lastname@example.org.
Corporate style guide?
Is there an official style guide that the designer needs to follow? This would normally include logo usage rules, specific fonts, and color codes that need to be adhered to.
What colors would you like to use for you logo?
If you have the exact PMS, CMYK, or RGB values – please provide them; if not, please provide as accurate of a color description as you can.
What imagery would you like used on your branding/logo?
Please know that images should in general be kept to an optimized file size for faster download when viewing your site. Feel free to include any URL links to images you would like used, or email images to email@example.com.
In your own words, is there anything else you would like to mention about your design preferences / requirements?